Bank Pekao S.A. selects VML Poland for strategic and creative partnership

Following a competitive pitch, Bank Pekao has chosen VML Poland as its strategic and creative 360 partner. As one of Poland’s largest and most established brands, Bank Pekao will collaborate with VML Poland on a wide range of initiatives. The agency will be responsible for developing strategy, planning and executing integrated brand and product campaigns, as well as supporting the development and ongoing evolution of the bank’s visual identity.