Charal, in collaboration with VML, announces a new partnership with Karmine Corp, a leading French esports club. This alliance is expressed through a creative platform designed by VML, treated as a “buff”,a power-up in gaming, aimed at reinforcing shared values between both brands: commitment, performance, and pushing beyond limits.
VML also produced the campaign’s announcement film, distributed via “Charal Esport” channels and Charal’s social platforms, while overseeing the media strategy. The campaign was launched during the heart of the LFL and at the start of the Rocket League Esports World Cup, to amplify reach among esports fans and the broader public.
This partnership represents a powerful convergence of the brand and esports worlds. For Charal, it’s a chance to deepen connection with a young, passionate audience; for Karmine Corp, it brings symbolic and strategic support that adds a new dimension of energy and mental strength to the club.
