VML earned significant recognition at the 2025 Creativepool Annual — known simply as The Annual — taking home four honors at last night’s London gala, including the title of Network of the Year.
The agency’s wins included:
- Gold in Advertising: Print for "Glassphemy" by VML London
- Silver in Out-of-Home for "DIY by IKEA" by VML London
- Gold in Social Good for "Legacy Lager" by VML Australia
- Network of the Year
Alongside these awards, several of VML’s creative leaders were individually recognized in The Annual’s Top 100 Creative Leaders list for 2025:
- Debbi Vandeven, Global Chief Creative Officer
- Cristina Roa, Executive Creative Director, VML Colombia
- Roberta Harada, Executive Creative Director, VML Brasil
- Rosie Bardales, Chief Creative Officer, VML New York
- Ryan McManus, Chief Creative Officer, VML UK
- Sandra Bold, Chief Creative Officer, VML Europe
- Park Wannasiri, Chief Creative Officer, VML Thailand
The Annual is Creativepool’s flagship awards program, widely regarded as one of the industry’s most collaborative competitions. What sets it apart is a dual recognition model that combines jury selection with people’s choice voting, ensuring that creative work is judged by experts and celebrated by the wider community.
Winners gain not only trophies but also visibility in Creativepool’s printed Annual publication and digital channels, providing a platform for recognition across the global creative community. Categories span more than 40 disciplines, from advertising and branding to digital, sustainability, and design.
For VML, the honors reflect both creative impact and global leadership, with campaigns like "Glassphemy," "DIY by IKEA," and "Legacy Lager" standing out for their craft, while individual leaders across regions reinforce the agency’s global creative depth.
View the full list of winners at creativepool.com/annual/2025/winners.
