The Advertising Club of New York is celebrating "Icons, Rock Stars & Innovators" in honor of Hispanic Heritage Month.

Congratulations to Daniela Rosario, Associate Creative Director at VML New York, for being featured as a Rockstar.

The ceremony recognizes the contributions of professionals of Hispanic descent, who paved the way and broke barriers to become the leaders they are today and made their mark early on through hard work and true grit.

IMG 3566

Daniela “Dani” Rosario has quietly made her mark, shaping campaigns for brands like Colgate, Smartwater, Ford, and Coca-Cola. As an Associate Creative Director at VML, Daniela focuses on creating work that genuinely connects with people through inclusive and culturally resonant storytelling. She hosted The Level, a VML podcast for amplifying POC voices and driving real change. Her passion for cultural empowerment began with teaching traditional Latin American dance to Latine youth. Daniela also hosts Capicú!, a podcast that uncovers the overlooked potential in marginalized communities. A dedicated mentor, she’s committed to guiding the next generation of creatives with authenticity and curiosity, driven by her love for culture, community, and creativity.

Related Content

WWDC 2025 hero glass
Insight

WWDC 2025

Heart of Glass
Read Article
Dave Thomas Foundation VML
News

Dave Thomas Foundation Recognizes VML as #1 in Industry for Adoption Benefits

VML earns top industry spot and climbs 38 places on the Dave Thomas Foundation’s Top 100 Best Adoption-Friendly Workplaces list
Read Article