VML: Titanium, Triumphs, and #2 at Cannes 2026
Cannes Lions: VML named #2 Creative Network of the Year with 53 Lions, including 1 Titanium, 2 Grands Prix, and top honors for VML Warsaw and New York
Delsey Paris unveil its new brand platform
Delsey Paris and VML launch an ambitious international campaign
A few months after selecting VML to orchestrate its communication strategy, DELSEY PARIS unveils the first tangible expression of this collaboration: a new brand platform, accompanied by an international campaign.
A turning point for the French luggage House, which is embarking on a profound shift in its positioning.
For 80 years, DELSEY PARIS has designed products created to accompany people on their journeys. In 2026, the brand takes a new step: moving beyond the simple function of luggage to embrace a broader vision of mobility, centered on the human experience.
This evolution is expressed through a new tagline: "Designed to move you"
A platform that positions DELSEY PARIS beyond functionality and technical performance, allowing it to embody movement in all its dimensions: physical, emotional, and sensory. Conceived and developed by VML, the campaign embodies this change of direction. It depicts a vision of movement where technical performance translates into sensations and emotions.
Far from the traditional codes of the luggage industry, the campaign adopts an immersive approach, where products are no longer merely shown, but experienced. In this way, the agency has worked to shift the perception of DELSEY PARIS beyond the simple suitcase, revealing an expertise rooted in innovation and intelligent design — offering products designed to integrate naturally into life's journeys, whether everyday or extraordinary.
The brand had a clear ambition to evolve, but it needed a framework and direction to fully express itself. VML guided us through this in-depth work, translating a strategic ambition into a clear and embodied brand territory. This campaign is the first visible step of this transformation.
