The winning campaigns in this year's Effie 2024 were announced at a ceremony on Thursday 14 November. VML turned five shortlisted campaigns into gold, silver and three bronze statuettes. The expert jury awarded the first place to the gaming campaign for Česká spořitelna, which targeted the Czech online gaming community with the theme of financial health. Another award went to the recruitment campaign for the Czech Canoe Association, which succeeded in increasing interest in canoeing and encouraging the recruitment of new members.
GOLD
Savings vs Gaming, win win!
- VML in cooperation with Wavemaker Czech for Česká spořitelna (category: Activation marketing)
SILVER
#stronger in gaming, #stronger in life
- VML in cooperation with Wavemaker Czech for Česká spořitelna (category: Digital marketing)
BRONZE
It pays off to be different; Spořka welcomes thousands of clients
- VML for Česká spořitelna (category: Financial services)
Spořka vs Gaming, win win!
- VML in cooperation with Wavemaker Czech for Česká spořitelna (category: Financial services)
4x more canoeists than last year
- VML for the Czech Canoe Association (category: Sports Marketing)
