VML achieved notable success at the 2025 Effie Awards U.S., earning recognition for campaigns that demonstrated exceptional marketing effectiveness. The awards ceremony, held on Thursday, May 22, in New York, celebrated work that not only captured attention but also delivered tangible business outcomes.
The Effie Awards are widely regarded as a benchmark for impactful marketing communications, honoring strategies that meet or exceed objectives. This year, VML’s winning entries spanned a variety of industries and categories.
Among the highlights was "Playcation," created by VML Kansas City for the Tennessee Department of Tourism Development, which secured three wins, including in the Media Innovation and Travel & Tourism categories. Another standout was "Napkins of Rights" by VML Miami for FLIC, recognized in Multicultural and Small Budgets — Non-Profit categories.
Other award-winning campaigns included "Chips Ahoy! Scanwich" for Mondelēz International, "Dupe Detector" for SC Johnson's Glade, and "OREO Halloween," which earned accolades for its omni-channel shopper solution. Additionally, "Pack In More Fun" for Kimberly-Clark and "The Advil Pain Equity Project" for Haleon were celebrated for their innovative approaches in their respective categories.
