Epica Awards 2025 16x9

VML celebrated at the Epica Awards 2025 with 12 honors, including two Gold, three Silver, four Bronze, and three Shortlists. The agency’s innovative campaigns were recognized across diverse categories, highlighting its commitment to impactful storytelling and strategic creativity.

The Gold-winning campaigns included Group Therapy, an emotionally resonant initiative, and Lux Reclaim Her Name, a project that redefined brand storytelling by championing women’s voices.

Silver awards were secured for Lux Reclaim Her Name, Group Therapy, and See the Person. Not the Label, a campaign focused on breaking stereotypes.

Bronze accolades went to Balikbayan Magic, Lux Reclaim Her Name (earning two Bronze awards in separate categories), and The 7 Degree Changeover.

Founded in 1987, Epica is the only creative prize awarded by journalists working for marketing and communications magazines around the world. Each of the winners was chosen after extensive appraisal by this unique panel of journalists, all of whom cover the art of communications or specialist domains like design production and tech.

Winning work from across the VML network includes:

Reclaim Her Name

"LUX Reclaim Her Name" by VML Singapore for Unilever 

  • Gold in Mobile Campaigns
  • Silver in Health & Beauty
  • Bronze in Public Interest—Gender Equity
  • Bronze in Cultural Insights
Group Therapy Sharing is Therapeutic

"Group Therapy" by VML Paris for AXA 

  • Gold in Branded Content—Films & Series
  • Silver in Public Interest—Mental Health & Well-being
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See the Person Not the Label

"See the Person. Not the Label." by VML Canada for Egale Canada 

  • Silver in Print Craft
Vmlcanada balikbayanmagic hero

"Balikbayan Magic" by VML Canada for The Coca-Cola Company

  • Bronze in Non-alcoholic Drinks
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7 Changeover

"The 7° Changeover" by VML Canada for Volkswagen Canada

  • Bronze in Creative Use of Data

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