BANCOMAT is back to communication with the new campaign created by VMLY&R Italy, the creative agency of the WPP network, on the occasion of the fortieth anniversary of the brand, which since 1983 has been committed to offering innovative payment solutions to all Italians.

The communication platform follows VMLY&R's strategy ""we create connected brands"", starting from the study of people's insights and needs, such as freedom of choice in payments. A freedom that BANCOMAT has been offering Italians for 40 years, regardless of their age, their passions and their purchasing habits. Bancomat can do it, thanks to its services: BANCOMAT for withdrawals, PagoBANCOMAT for purchases with a debit card and through a digital wallet, and the BANCOMAT Pay app for online and in-store payments via smartphone.

“We are proud of this new work developed together with VMLY&R because it allows us to do contemporary storytelling on the brand, on the services and our point of view regarding freedom in payments.” comments Barbara Giovanniello, Brand Marketing Manager of BANCOMAT, “And we love to do it now, in occasion of the fortieth anniversary of BANCOMAT”.

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