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Future 100 by VML Inspires AXA’s Brand Vision
VML’s Future 100 sparks strategic insights. AXA’s Thomas Boutte shares how brands must accelerate to keep up with a fast-changing world.
- Published Date
- Mar 04, 2025
Thomas Boutte (AXA): “The world is changing faster than brands”
VML’s Future 100 — our global foresight report identifying key cultural and consumer trends shaping tomorrow — continues to resonate with leading brands.
In a recent interview for the Club des Annonceurs, Thomas Boutte, Brand, Advertising & Partnerships Director at AXA, reflects on the importance of adapting to a shifting world.
“The world is changing faster than brands, so we need to accelerate and simplify to stay relevant.”
This perspective echoes many of the insights uncovered in Future 100, and we’re proud to see how it fuels the thinking of visionary partners like AXA. It’s a testament to how collaboration and shared foresight help shape purposeful brand strategies in times of transformation.
