With this new campaign, the home improvement retailer aims to show that simple, sustainable adjustments in the home can save water, energy, and money while also inspiring those around us.
The campaign is built around the idea that one small action can trigger a chain reaction. From applying radiator foil to installing a water-saving tap: those who take the first step often inspire others to do the same. The accompanying commercial highlights familiar situations in which neighbors, friends, or partners encourage each other to take action as well.
GAMMA takes responsibility
“Preventing the waste of water and energy does not have to be complicated or expensive. By taking small steps, and making those visible, we can create meaningful impact together. We want to show people that it is easy, and that it truly motivates.” says Perijn Hoefsloot, Marketing Director at GAMMA. “It is inspiring to see how GAMMA takes responsibility and translates sustainability into practical solutions for everyone. We are proud to contribute creatively to this mission” says Floris van de Weg, Managing Director Brand Experience at VML Amsterdam.
Broad rollout
VML Amsterdam led the creative development of the campaign. As in previous collaborations with GAMMA, the focus lies on authenticity, human connection, and positive action. The media plan, developed by Dentsu, includes a broad rollout across Connected TV, Digital Out of Home, and Online Video. Gardeners is responsible for GAMMA’s impact strategy.
