25 GEN002 320x240cm 306x223cm 10e GENERALI Assurez Vos Vies BEBE

Generali: "Here.Now."

VML and Generali join forces for a major campaign: “Insure your lives, here and now”.

Published Date
May 27, 2025

"Here.Now.": this is the motto of our new campaign for Generali, available on TV, cinema, billboards and digital. It illustrates Generali's determination to be a trusted partner that is present at all levels of contact: customer experience, value proposition in advice, links with employees and advisors.

A campaign originated by VML London

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