VML’s 2026 Effie Awards Across Four Regions
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IKEA Thailand Invites Customers to Donate Furniture for Flood Victims, Help Bring Homes Back to Life
In response to the worst flooding Northern Thailand has seen in 30 years, IKEA is calling on its community to help rebuild devastated homes.
- Published Date
- Nov 13, 2024
Thousands of families have lost everything, including hope, as floodwaters and mud have destroyed entire houses.
In a unique visual twist on its iconic room ads, IKEA is turning these familiar spaces into flooded rooms, shining a spotlight on the widespread damage caused by the disaster. The campaign invites people to donate their IKEA furniture, or even sell their old pieces back to IKEA, which will then be collected, restored if necessary, and delivered to families in need, all with IKEA's assistance.
Partnering with The Mirror Foundation and VML Group Thailand, a leading organization actively working on the ground to support flood victims, IKEA will ensure that every piece of donated or repurchased furniture reaches those who need it the most.
Together, one piece of furniture at a time, we can help bring homes—and lives—back to normal again.
