Thousands of families have lost everything, including hope, as floodwaters and mud have destroyed entire houses.

In a unique visual twist on its iconic room ads, IKEA is turning these familiar spaces into flooded rooms, shining a spotlight on the widespread damage caused by the disaster. The campaign invites people to donate their IKEA furniture, or even sell their old pieces back to IKEA, which will then be collected, restored if necessary, and delivered to families in need, all with IKEA's assistance.

Ikea 30102024 03
Ikea 30102024 02
Ikea 30102024 01

Partnering with The Mirror Foundation and VML Group Thailand, a leading organization actively working on the ground to support flood victims, IKEA will ensure that every piece of donated or repurchased furniture reaches those who need it the most.

Together, one piece of furniture at a time, we can help bring homes—and lives—back to normal again.

Please provide your contact information to continue.

Before submitting your information, please read our Privacy Policy as it contains detailed information on the processing of your personal data and how we use it.

Related Content

Six picture frames decorated for MK Restaurants' 40th Anniversary in a collage showcasing families
In The Press

VML Thailand Turns MK Restaurants’ 40 Year Anniversary into a Nationwide Memory Movement

Rather than competing on price, the brand leaned into something no rival could replicate – four decades of shared memories with Thai families
Read More
Spikes Asia Gold Trophy graphic
News

VML APAC: Crushing It at Spikes Asia 2026

Two Agency of the Year Titles and a Trophy Cabinet Full of Wins
Read Article