Jakub Mikuś, Chief Technology Officer, has additionally assumed the position of Managing Director, taking responsibility for the operational and financial management of the entire CX (Customer Experience) division.
Jakub Mikuś as the new Managing Director of CX Division at VML Poland, Piotr Friedberg takes on role of Chief Growth Officer
Sep 23, 2025
VML Poland announces structural changes aimed at further strengthening the company's position in technological innovation and product development.
Office
- Cracow
- Poland
- Warsaw
Taking on the role of Managing Director is a natural step in my professional development and a huge challenge. I am proud of the team's achievements to date and look forward to further strengthening VML's strong market position, focusing on the operational and financial efficiency of the CX division.
Jakub Mikuś
Managing Director & Chief Technology Officer, VML Poland
I am delighted that Jakub Mikuś is taking over the operational helm of the CX division. His experience, vision, and past contributions to the development of technology at VML will provide a fresh perspective on team management and ensure continued dynamic growth and stability. Jakub's contribution to the professionalization of the technology team, optimization of work processes, and introduction of innovative software development solutions is invaluable. He also actively supports the acquisition of new clients, contributing to the company's growth.
Piotr Friedberg
Chief Growth Officer, VML Poland
Piotr Friedberg, co-founder of the Polish branch of VML and long-standing Managing Director, is taking on the newly created position of Chief Growth Officer. In this role, he will focus on identifying, developing, and commercializing innovative technological products and services. His goal will be to transform existing project experiences into scalable solutions that will generate new revenue streams for VML.
After years of intensive work and building a strong technology division, I feel the need to focus on more creative and strategic challenges. The creation of the Chief Growth Officer role is an excellent opportunity to leverage my experience in building the company's future through innovative products and services.
Piotr Friedberg
Chief Growth Officer, VML Poland
The changes in VML Poland's structure underscore the agency's commitment to continuous development and to strengthening its leadership position in the marketing and technology services market.
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