VML will be responsible for a wide range of communication activities for the entire Lech brand portfolio, including the development of a new communication platform and a 360 campaign.

The agreement will come into effect at the beginning of January 2024.

Building communication platforms for beer brands has always been one of the most interesting challenges for creative agencies. We feel that with our dedicated team and the highly experienced team on the side of Kompania Piwowarska, there is tremendous potential. We are thrilled to be doing this with such a lineup.

Piotr Osiński

Executive Creative Director, VML Poland.

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