It's not often one is asked to represent the entire team at an international competition, but to do it with a super creative product, it's even rarer. In our case it was just the perfect match! Galaxia was a multi year spanning project in multiple phases ranging from 2020-2022, delivered to Red Bull in promoting their widely regarded and popular Batalla freestyle rap series. It was a unique CX opportunity at the time allowing us to think outside the box for battle bracket and catalogue page solutions with brand new, intuitive navigation and interaction language. Capitalizing on the strengths of the product, it was nominated under the "Best Use of Experimental Tech category. The team was bustling with creative energies during submission and put a great package together in February, along with a video, which you can check out here:
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After becoming shortlisted in our category, we were invited to the Award ceremony to London, 6th June 2023, taking place at the Hilton London Bankside Hotel in the company of our peers and fierce competition. Even though we didn't win in the end, it was a great experience, and we got to learn more about the directions the industry is branching out to and gain further inspiration from others.
