Lech is creating a bold umbrella brand that integrates its entire portfolio, offering a range of alcoholic, low-alcohol, non-alcoholic, and functional beverages under the banner of "Generation L" beer. All of this is a nod to the young-at-heart consumer who values the diversity of beer and consumption opportunities.

A comprehensive 360-degree campaign promoting Lech's new vision will include events, new packaging, TV, digital, print, and OOH. Additionally, contextual outdoor ads will reference specific locations where Lech appears in playful wordplay and unexpected associations. One of the first creations to kick off the campaign is the Brand Manifesto, which will appear in digital, urban spaces, murals, and posters.

VML Poland is responsible for communication strategy, creative concept, and production of all materials.

Please provide your contact information to continue.

Before submitting your information, please read our Privacy Policy as it contains detailed information on the processing of your personal data and how we use it.

Related Content

WIT Days 2
News

Mateusz Zając and Magdalena Owsiana at Warsaw IT Days

Mateusz Zając and Magdalena Owsiana will be speakers at Warsaw IT Days, the 15th anniversary edition of the iconic IT & Data Science event.
Read Article
Biuro prasowe
News

Dawid Szczepaniak in the jury of the Golden Drum International Festival of Creativity

Dawid Szczepaniak will be a member of the OMNI-CHANNEL jury at the Festival
Read Article