ARF

Mark Truss, VML Chief Research Officer, is being elevated from Vice Chair to Chair of the Advertising Research Foundation (ARF) Board of Directors. ARF is the trade association for research, analytics, and insight in the U.S.

At VML, Mark oversees research, insights, and brand intelligence. Using traditional and emerging research techniques, Mark and his team help companies uncover hidden truths about consumers, cultures, and brands that drive impactful communications across a variety of media channels.

Mark is also an active contributor within the industry. He writes for — and speaks at events — hosted by the Advertising Research Foundation, the 4A’s, and the IAB; as well as lends his expertise to industry bodies, such as the Market Research Council and the Ad Council’s Research Committee.

In addition, Mark is an adjunct professor at Columbia University and NYU and serves as a board member for the ANA’s Educational Foundation and the Advertising Research Foundation.

About the Advertising Research Foundation

The Advertising Research Foundation (ARF) is the only organization that creates and curates objective, original research through education, events, and networking for advertising practitioners. By providing leading-edge solutions and anticipating the industry’s challenges, we are trusted by over 400 member companies from leading brands, agencies, research firms, media, and tech. Our unique network enables us to generate relevant insights, provide a platform for members to share findings, empower members to make impactful marketing decisions, and challenge convention. We help our members be smarter faster and support them in being fearless leaders in their organization and in the future.

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