Małgorzata Słychań, Influencer Relations Head at VML, has been selected as the Deputy Head of the Influencer Marketing Working Group. The objectives of the Influencer Marketing Working Group's efforts include, among other things, creating a glossary of terms, standardizing services and effectiveness measurement methods, influencer segmentation, and addressing legal issues. The Group's publications aim not only to define the phenomenon of influencer marketing but also to describe key channels and platforms for content publication and distribution, while showcasing the opportunities this form of promotion offers to advertisers.
Łukasz Kępiński from Tears of Joy serves as the Group's Head. His Deputy Heads, in addition to Małgorzata Słychań from VML, include: Kacper Pakuła from SpaceCat, Łukasz Wysocki from TIVIO Studio, and Matylda Szymalska from Streetcom.
