Over the centuries, our facial muscles have evolved to express joy… without actually lifting the corners of our mouths. This phenomenon has become a recognizable trait around the world. Until now.
At VML Poland, together with T-Mobile and Dawid Podsiadło, we take a closer look at a threat that could cause the Polish Smile to disappear. Will we allow our heritage of emotional restraint to fade away? The forecasts are alarming – more and more people are starting to… well, see for yourself.
