AACC 2025 EMPREINTE AWARD

VML HEALTH wins Silver at the AACC's Empreintes 2025 Awards - Association of Consulting and Creative Agencies in the “Medical Education” category 🏆

This award recognizes our innovative escape game “Pour en avoir le cœur net” (To get to the bottom of it) created for our partner Sanofi! Designed to transform medical education into an immersive, fun, and memorable experience, this award demonstrates that innovation and creativity can make learning complex subjects not only accessible, but also exciting.

Despite therapeutic advances, the management and follow-up of patients with hypercholesterolemia after a first cardiac event remains a major challenge. Only 50% of patients in France meet the LDL target (below 1.4 mmol/L). A lack of regular monitoring and suboptimal use of current treatments (particularly statins) expose these patients to a high risk of cardiovascular recurrence. It is crucial to raise awareness and train cardiologists (both hospital-based and private practice) in innovative strategies and the importance of rigorous follow-up in order to significantly improve the prognosis for these patients.

Cardiologues hospitaliers et Libéraux, au cœur de la prise en charge coordonnée ville-hôpital

Raise awareness among cardiologists (both hospital-based and private practice) of the limitations of current treatments (particularly statins) in secondary prevention after a first cardiac event, and emphasize the need for regular monitoring and follow-up to optimize care and effectively prevent a second cardiovascular event. The goal is to improve patients' quality of life and long-term prognosis.

Design and deliver an innovative and memorable scientific training experience that incorporates fun and interactive elements. This approach aims to actively engage cardiologists, facilitate the assimilation of knowledge on advanced management strategies, and strengthen the positioning of Sanofi and Praluent as key partners and leaders in optimizing the care pathway for patients after a cardiac event. Les Enigmes is based on European recommendations and mechanisms of action, and is an excellent training tool for cardiologists.

A huge thank you to Sanofi and Chaima Ighidi for their trust and boldness in exploring new avenues for health education, and congratulations to our VML / VML HEALTH team Philippe Huot-Louradour Jennifer Lewis 🙌

See the full list of winners here 👉 https://lnkd.in/eVSKc6Zx