The new Danacol commercial, created by the creative agency VMLY&R, once again shows Elio as the protagonist of the music video format, already successfully inaugurated last year. The soundtrack of the advertising campaign is the famous song "Stayin' Alive" by the Bee Gees to which Elio, in perfect seventies style, gives his distinctive falsetto, reinterpreting the lyrics in a pop and ironic key to launch an important message: to reduce cholesterol we always need extra help, the Danacol one.
Danacol returns to communication with a new campaign to emphasise the importance of preventing cardiovascular diseases, mainly cholesterol control.
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