VML Italy Launches "Women in the Heart", a Campaign with the Monzino Cardiology Center to Raise Awareness on Female Heart Attacks
VML Italy raises awareness about lesser-known heart attack symptoms in women to help prevent late diagnoses
Stay Alive
Danacol returns to communication with a new campaign to emphasise the importance of preventing cardiovascular diseases, mainly cholesterol control.
- Published Date
- Sep 06, 2023
The new Danacol commercial, created by the creative agency VMLY&R, once again shows Elio as the protagonist of the music video format, already successfully inaugurated last year. The soundtrack of the advertising campaign is the famous song "Stayin' Alive" by the Bee Gees to which Elio, in perfect seventies style, gives his distinctive falsetto, reinterpreting the lyrics in a pop and ironic key to launch an important message: to reduce cholesterol we always need extra help, the Danacol one.
“Also this year we want to raise awareness among the Italian population of the importance of preventing and controlling cholesterol with an irresistible campaign featuring, once again, our beloved Elio. To the tune of the famous song Stayin' Alive, also used to maintain the rhythm of cardiac massage, our prevention message will reach the hearts of consumers. - declares Jordi Guitart Clermont, Marketing Director Danone Italy and Greece - Furthermore, as we have done for many years now, we will offer the population free check-ups on the 7 risk factors, in collaboration with the doctors of the Gemelli Polyclinic in Rome, and free cholesterol measurements in pharmacies nationwide".
