We have the pleasure to share with you this special bonus clip from Breaking and Entering Media, one of the top 5 global advertising podcasts !

Discover the story behind "Group Therapy" thanks to this passionating interview of Dimitri Guerassimov, CCO of VML Paris.

What happens when a brand trades a TV ad for a 90-minute film?

VML Paris and AXA launched Group Therapy, a full-scale mental health campaign featuring stand-up comedians sharing their personal struggles. From Prime Video to Twitch, the work created real impact with a simple message: sharing is therapeutic.

In this special bonus clip, Dimitri Guerassimov, CCO of VML Paris, explains how it all came together.

How vml paris and axa created a mental health campaign with comedians breaking and entering media posted on the topic linkedin

About VML on Creativity

VML on Creativity is a special series from Breaking and Entering. Each episode pulls back the curtain on VML and explores how creativity takes shape across categories globally. From health to commerce to entertainment, this is how creativity pushes brands forward today.

A new episode of VML on Creativity drops every Wednesday!

About Breaking and Entering Media

Breaking and Entering Media is a leading platform dedicated to helping everyone better understand and break into the advertising world. Whether aspiring advertisers landing their first job, agencies winning their dream clients or production companies connecting with top agencies, Breaking and Entering bridges the gap and helps people pull off their ultimate “heist” in the industry. Founded in 2020, it quickly became a top resource for industry insights, strategies and expert advice. Consistently ranked as one of the top 5 advertising podcasts globally, Breaking and Entering exists to tell the stories that break down the advertising industry and empower its audience to thrive in an ever-evolving landscape.

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