São Paulo, January 2024 – To highlight the speed and stability of the Vivo Fibra connection, the brand broadcast an American football game for the first time directly from a fan’s home. In the action created by VML, which has a partnership with ESPN, Vivo surprised a sports fan by taking the broadcaster's team to narrate the match and show the best moments of the decisive game of the American championship this Sunday (21).

“Vivo Fibra is the most popular broadband internet in the country. And this unprecedented initiative reinforces that, if your home has Vivo Fibra, you can have the best possible experience watching the game with family, friends, or even the sports team on your favorite channel”, comments Marina Daineze, director of Brand and Vivo Communication.

This action innovates as a media and content format, and shows live all of Vivo’s speed and differences in a humorous way that has never been done before.

Sleyman Khodor

Chief Creative Officer - VML Brazil

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