In October 2023, Shopify announced a bold new global partnership with WPP. The partnership sent a clear message to the enterprise space – Shopify is ready to support even the most prominent brands and retailers. VML will be WPP’s driving force behind the strategic alliance. The formation of the Shopify Centre of Excellence (CoE) will play an important role in the partnership, and it is an exciting new chapter in VML’s 30+ years of enterprise web development.

Shaping the Future of Commerce

Steering WPP's Global Shopify Centre of Excellence signifies a powerful synergy between Shopify and VML’s capabilities and clients. This partnership is not just a collaboration – it's a strategic move towards shaping the future of commerce globally. With Shopify's disruptive capabilities and VML's extensive experience, brands and retailers can thrive by delivering unparalleled digital experiences.

The Shopify Centre of Excellence

The Shopify Centre of Excellence (CoE) is the establishment of a global network of pioneering minds, complete commerce capabilities, and a depth of valuable experience in delivering Shopify builds, migrations and optimisation. It’s a professional collective of over 300 experts in Strategy, UX, Design, Content, CXO, Data and Insight, Marketing Technology and end-to-end commerce. The Shopify CoE will continue enhancing these capabilities and deliver global customised training and certification pathways for WPP employees to progress through.

As WPP's Global Shopify Centre of Excellence, VML is poised to harness the full potential of Shopify's disruptive force. Our extensive years in commerce uniquely position us to lead this alliance to new heights, and we’re excited to support our clients to take advantage of Shopify and its many features.

Ken Platt

Director of Shopify Centre of Excellence (CoE), VML

About VML

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

VML is a WPP agency (NYSE: WPP). For more information, please visit, and follow along on Instagram, LinkedIn, and X. #WeAreVML

About Shopify

Shopify is the leading global commerce company that provides essential internet infrastructure for commerce, offering trusted tools to start, scale, market, and run a retail business of any size. Shopify makes commerce better for everyone with a platform and services that are engineered for speed, customisation, reliability, and security, while delivering a better shopping experience for consumers online, in store and everywhere in between. Shopify powers millions of businesses in more than 175 countries and is trusted by brands such as Mattel, Gymshark, Heinz, FTD, Netflix, Kylie Cosmetics, SKIMS, Supreme, and many more.

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