Orianne's mission will be to develop and steer the consulting offering, by strengthening the integration of business consulting, creative, data and technology expertise, and supporting clients in their transformation projects.
A trained telecom engineer, Orianne has built her career over more than 25 years across large corporations and independent consulting firms, both in France and internationally, at the crossroads of strategy and innovation, combining CX, Data and Tech expertise. Orianne previously served as CEO of ekino, a digital transformation consulting agency within the Havas group, where she supported clients in the automotive, services and industrial sectors on customer experience, customer centricity, and digital and AI-driven transformation challenges. In early 2025, Orianne founded and led the French subsidiary of Gate One, a consulting firm specialising in organisational and operational model transformation.
Recognised for her interpersonal qualities and her ability to bring together different perspectives and areas of expertise, Orianne stands out for her capacity to orchestrate complex transformation programmes through a pragmatic, human-centred approach, resolutely focused on action and results.
In her new role, Orianne will report to Aurélien Henry, Managing Director of VML Consulting. She will oversee the three Business Units — Business Consulting, Data and Tech — and their 200 consultants, and will work in close collaboration with the group's creative, media, commerce and Enterprise Solutions teams. By strengthening synergies with the VML network and WPP Enterprise Solutions, Orianne will be committed to expanding the group's ability to concretely address the growth and transformation challenges of Chief Marketing Officers, Chief Customer Officers, and Chief Digital & Data Officers, thereby offering integrated solutions to VML and WPP clients.
Orianne also joins the VML France Executive Committee.
