We've got some exciting news to share! VML is thrilled to announce our official partnership with Adobe as an agentic AI partner. This collaboration is a huge step forward in how we'll be helping our clients build, deliver, and optimize incredible customer experiences and marketing campaigns.
Adobe recently unveiled the general availability of their powerful new AI agents and the AEP Agent Orchestrator. This isn't just another AI tool; it's a groundbreaking platform that allows AI agents to understand context, plan multi-step actions, and refine responses, all built on the robust Adobe Experience Platform (AEP). For us, this means a whole new level of capability in crafting personalized and effective strategies for our clients.
As Razvan Achimescu, our Global Head of Technology & Data practice, shared, "Today is an exciting day for innovation! Adobe has announced the general availability of the agent orchestration and its agents! And VML is proud to be one of a few agentic AI partners selected by Adobe." We've been working closely with the Adobe team, aligning with their vision for how agentic AI will transform enterprise technology and creativity.
What does this mean for VML and our clients?
- Smarter, More Personalized Experiences: Adobe's AI agents, like the Audience Agent, Journey Agent, and Experimentation Agent, will be integrated directly into our workflows. This means we can quickly create, scale, and optimize audiences, simplify customer journey creation across channels, and analyze experimentation data to drive better results.
- Unlocking Productivity: These agents are designed to handle routine tasks with governance and security, freeing up our teams to focus on what they do best: creativity, strategy, and delivering truly innovative solutions.
- Context-Aware Automation: The AEP Agent Orchestrator uses a reasoning engine to interpret natural language prompts and dynamically activate the right agents. This ensures that our automated actions are always contextually relevant and goal-oriented, with "human-in-the-loop" refinement for ultimate precision.
- Augmented Orchestration with VML's Own Agents: Beyond leveraging Adobe's powerful agents, VML also brings its own proprietary agents to the table. This unique capability allows us to connect and orchestrate our specialized agents with Adobe's, enabling true end-to-end agentic collaboration.
This partnership is a testament to VML's commitment to staying at the forefront of technological innovation. It's about leveraging the best-in-class AI to deliver even more impactful, efficient, and personalized outcomes for our clients. We're incredibly excited about what's ahead and the new possibilities this opens up for transforming digital experiences!
Stay tuned for more updates as we dive deeper into this exciting new chapter with Adobe!
Read Adobe’s press release here.
