Being a student is not easy. And we're not just talking about studying. The poor souls in digs have to take care of their own unhealthy food, kill their free time with gaming and endure epic parties on weeknights. What a life! To help them out, VML has come up with mAIsterclasses: a series of talks on AI given by well-known mAIsters in their profession, to make it a truly successful school year.

For example, there is a mAIsterclass on how to study efficiently with AI, given by influencer Lotte Leert (BE) and Google expert Connor Dornan (NL). Kwebbelkop (BE&NL) also explains how to improve your gaming skills with AI, DJ Licious (NL) offers the smartest music and party tips, and Bamifit (NL) teaches students how to cook with an A.I.rfryer.

The classes are organised live in MediaMarkt Wilrijk and Amsterdam in front of a live student audience, and then distributed online to a bigger target audience. A social campaign featuring the most interesting moments from each class will ensure there’s a buzz around the topics and lead to still more traffic to the mAIsterclasses.

During each mAIsterclass, the influencers will work with high quality products, available at MediaMarkt. In this way, they’ll not only discover more about the power of AI, but also experience MediaMarkt's brand ambition: to deliver the ultimate value as an experience champion.

M A Isterclass Bamifit 15s

Client: MediaMarkt

Client contact: Janny Dewalens, Linda Bendsneijder, Sofie De Beus

Chief Creative Officer: Klaartje Galle

Executive Creative Director: Kasper Janssens, Arjen Tarras

Creative Director: Sam De Volder

Creative team: Danny Vissers, Ramin Afshar, Thomas Thysens, Olaf Meuleman, Kate Bellefroid, Jolien Tuyteleers

Account team: Pieter Van Schil, Molly Waeytens, Annelien Theys, Lisa Van Cappellen

Strategy: Gaëlle Maes, Sanne Knobben, Jordy Callens

Design team: Samuel Allemand, Timothy Helmer, Katrien Muller

Motion Design: Jeremie Mavanga, Andreas De Ridder

DTP: Theo Hagtingius, Anja Van den Broeck

Agency Producer: Tim Keeren, Thomas Antoni, Evelyn Twadrous

Sound design: MediaMarkt
Production: DB Video

Activation Agency: Butik Agency

Influencer Marketing Agency: BeInfluence

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