VML Health redefines the future of health communication with its successful Prognosis 2025 event

This past September 23rd, VML Health brought together over 100 executives and professionals from the country's leading pharmaceutical and health companies for Prognosis 2025, an exclusive event designed to explore the future of the sector. Held at the cutting-edge InSpace Immersive Room, the day focused on the concept of "anticipated knowledge," providing a strategic platform for the creation and integration of innovative solutions.

Under the premise of "anticipate to plan, connect, and choose," attendees participated in a series of high-level talks and panels. Experts from VML Health and strategic partners like Salesforce shared their vision on how technology, data, creativity, and omnichannel strategies are converging to transform interaction with patients and healthcare professionals.

The event's immersive format was no coincidence; it reflected VML Health's philosophy of creating memorable and effective experiences, taking guests on a conceptual journey that demonstrated the power of technology applied to communication.

Key Conclusions of Prognosis 2025:

The event demonstrated how Artificial Intelligence is no longer a promise but a reality, enabling more efficient operating models—from process optimization to technological integration that empowers teams.

The mantra "Cuando la DATA conquista otra BATA" (When DATA conquers another LAB COAT) resonated strongly. Practical guides were presented to transform large volumes of data into informed, precise, and actionable business decisions.

Beyond data, the importance of ideas that generate empathy, move audiences, and ultimately translate into awards, purchases, and prescriptions was highlighted, proving that emotion is key in such a human-centered sector.

The event delved into the architecture of preference, explaining how to maximize loyalty and conversion through E-commerce, CRM, and patient programs designed with a hyper-personalization approach.

The discussion covered micro-segmentation strategies in macro-contexts, a key tactic for optimizing media investment and finding the right doctors and patients at the right time

In a health landscape that is evolving at an unprecedented speed, anticipation is the key to success. Our purpose is to inspire these professionals with new perspectives, primarily based on technology. We want to provide the industry with the ability to make better decisions based on expert insights and the trends that are already shaping tomorrow. Francisco Montoya, Head de VML Health.