VML Poland has launched a new Digital, Commerce & Content division to enhance its offerings in the rapidly growing e-commerce sector. This specialized team will focus on creating engaging and effective content strategies to drive sales and improve the online shopping experience for clients. The move reflects VML Poland's commitment to providing comprehensive digital solutions tailored to the evolving needs of businesses in the digital marketplace.
Damian Siemkowicz and Rafał Wasyluk are leading the Digital, Commerce & Content unit.
Damian Siemkowicz, Managing Director Digital, Commerce & Content, is a manager with 15 years of experience in performance marketing and IT. He specializes in managing international teams and optimizing production processes. Throughout his career, he has worked with brands such as American Express, Samsung, Volvo, Canal+, and Lenovo/Motorola, overseeing multi-channel digital strategies.
Rafał Wasyluk, Managing Partner Digital, Commerce & Content, has been supporting global brands in achieving an effective presence in digital commerce for over 20 years. His expertise includes Performance Content, Digital Shelf Experience, and Shopper Strategy. He focuses on automating content management processes, integrating AI, and optimizing the Digital Shelf for brands such as P&G, Unilever, Mars, and The Coca-Cola Company. He implements scalable solutions that enhance brand competitiveness in the digital commerce environment.
