PZU finalized a tender for a creative agency, through which a lead agency and two supporting agencies were selected. VML Poland has become one of the supporting agencies, responsible for executing ongoing campaigns and non-standard projects, developing creative concepts, promoting advertising materials, and implementing non-campaign initiatives.

Additionally, VML Poland has been supporting PZU with content-related activities since October 2025. The scope of this collaboration includes, among other things, managing selected PZU social media channels and providing support for educational and image campaigns, particularly in the area of influencer marketing.

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