Samsung has entrusted VML Poland with the full creative scope for its DA (Digital Appliances) division, which includes the brand’s home appliances portfolio. The agency was selected following a competitive pitch process.
Until now, VML had been responsible for handling the DA division’s social media presence. With the expanded scope, the agency will now oversee ATL, digital, and OOH/DOOH campaigns in this category.
As part of its work for the DA division, VML produced a TV commercial for the Samsung Bespoke AI Jet Ultra campaign, which launched on March 31. The agency led the strategy, creative concept, and production of the spot.
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