The collaboration between Samsung and VML has been ongoing since 2016. Until now, VML has been responsible for influencer activities for the Mobile division, while supporting other divisions on a project basis. Under the new agreement, the agency will handle all influencer initiatives for the Mobile, Digital Appliances, and Visual Display divisions.

The long-term partnership with Samsung and building the brand’s communication through ambassador and influencer campaigns has long been considered a benchmark in the industry and remains one of VML’s flagship projects. We are extremely proud that Samsung has once again recognized our strategic and analytical approach, as well as our innovative collaboration model. We’re entering this next chapter with even more excitement.

Małgorzata Słychań

Influencer Head, VML

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