VML is proud to announce its victory at the prestigious Grand Prix Stratégies de la Communication Éditoriale, where it won Silver for the Newsroom it created, implemented, and operates daily for Île-de-France Mobilités.
This award underscores our commitment to sharing the daily operations, perspectives, and directions of the second densest public transportation network in the world with as many people as possible.
But what exactly is a Newsroom? At VML, we define it as a vision combined with an organization.
The vision is the idea that every subject can – and should – become a captivating story for our audiences, provided it is told in the right way, to the right people, at the right time, and in the right place.
The organization is that of an integrated client/agency team, which knows the brand, its challenges, its processes, and its codes so well that it is able to deliver quality content at lightning speed:
- A motion design in the afternoon? Of course!
- An infographic in all formats, with an article and press conference support in 48 hours? No problem!
- A video report from the field, edited and cut into capsules in 24 hours? As good as done!
- A print magazine with content tailored to each department of the Île-de-France region? Let's go!
That's what a Newsroom is. It's not just a product, it's a system. It's a team of people who know each other well and know how to work together. It's the intimate link between a brand whose news is constantly evolving and whose mission impacts the daily lives of millions of people (9.4 million passengers every day!) and an agency with multiple integrated expertise to better support it, in order to (well) tell, day after day, its small and big stories.
A big thank you to Xavier GUEPET and William Beuve-Méry for their trust!
Congratulations to the entire VML team: Léonor de Bailliencourt, Sylvain Pausz, Julien Foulatier, Lauriane JAMMES, Julie Graziano, Sophie Dolinski, Muriel RICARD, Clément Cazaubon, and Clément Lovera.
