VML has been honored with the Innovation Partner Award at the Elevate ’26 Customer Experience Awards, presented by Airship. Held in Orlando, Florida, on April 13-14, the event brought together industry leaders, clients, and partners to explore the future of customer experience, agentic AI, and mobile-first innovation.

The Innovation Partner Award celebrates technology partners who excel in creating mobile-first experiences that scale globally. VML’s recognition underscores its commitment to unifying data, orchestrating customer journeys, and accelerating time to value for clients.

Two people standing on a stage. One person is talking to an audience with their hands in their pockets and the other person is looking at them.
Jake Frasca at United Rentals, and Julia Lynch, Lifecycle Marketing at VML

During the summit, VML showcased its collaborative work with United Rentals in a joint presentation by Jake Frasca, Product Manager at United Rentals, and Julia Lynch, Associate Director of Lifecycle Marketing at VML. The presentation highlighted the development of the United Rentals mobile app, leveraging Airship’s mobile messaging platform to enhance customer engagement.

Key initiatives included personalized onboarding experiences, feature alerts, and data-driven yearly recap campaigns. These efforts have reinforced United Rentals’ brand identity, delivered measurable results, and provided customers with a seamless and frictionless journey.

Elevate ’26 served as a platform for industry leaders to share insights and strategies for advancing customer experience in an increasingly mobile-first world. VML’s award win and presentation reflect its dedication to driving innovation and delivering impactful solutions for clients.

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