VML: Titanium, Triumphs, and #2 at Cannes 2026
Cannes Lions: VML named #2 Creative Network of the Year with 53 Lions, including 1 Titanium, 2 Grands Prix, and top honors for VML Warsaw and New York
Hub Institute "Retail & Grande Conso" - VML x Yoplait on stage
Optimizing media performance in retail with the "Eretail Media Dashboard" : the Yoplait case study
- Published Date
- Dec 18, 2024
Find out how VML helped Yoplait with the “Eretail Media Dashboard”, an innovative solution enabling brands to centralize and manage their retail media investments in a dynamic and optimized way.
In partnership with our client Yoplait, we unveiled the “Eretail Media Dashboard”, an innovative solution enabling brands to centralize and manage their retail media investments in a dynamic and optimized way. We presented concrete feedback, highlighting how this tool facilitates access to performance and enables teams to make decisions in line with their objectives. Our turnkey, personalized approach has transformed fragmented data into actionable insights, maximizing ROI and boosting the impact of retail advertising campaigns.
Speakers :
Géraldine PRUDHOMME, Head of Data & Acquisition VML
Arnaud Beauval, E-Commerce Director France & UK, YOPLAIT
