VML’s Young Lions Lead the Pack at 73rd Cannes Lions Festival
23 rising stars from VML showcased bold creativity and teamwork at the global Young Lions Competition in Cannes
VMLY&R Won Two Awards at Effie 2023
VMLY&R's campaign for PwC was awarded within Effie 2023. The campaign Talent at 1/4 price for PwC "outsider" won gold and silver medal across the categories
- Published Date
- Nov 20, 2023
This year's Effie already knows its winners. In the competition awarding the most effective advertising campaign, the VMLY&R campaign won awarded within two categories. The agency won gold as well as silver Effie for its talent acquisition campaign for the client PricewaterhouseCoopers (PwC) that targeted Gen Z candidates. The campaign convinced them that working in audit can change the world and attracted 282% more relevant candidates compared to last year.
GOLD
Talent at 1/4 price for PwC's "outsider"
- VMLY&R in collaboration with Mindshare for client PricewaterhouseCoopers (category: Other Services)
SILVER
Talent at 1/4 price for PwC "outsider"
- VMLY&R in collaboration with Mindshare for client PricewaterhouseCoopers (category: Activation Marketing)
