Child Focus and Wunderman Thompson Antwerp together continue to fight against the sexual exploitation of children. This year they want to draw attention to the problem of minors on escort websites. Although these sites always make a selection to exclude underage sex workers, they can't unfortunately 100% stop this. The correct age is sometimes very difficult to estimate and it happens that an advert slips through the net and a minor is presented as an adult.
This led to a new and unique collaboration between Child Focus and Redlights.be, Belgium's largest escort site, resulting in a campaign aimed at its visitors. They can contribute to the fight against sexual exploitation of minors by always actively asking themselves if their sex worker is of age. In addition, they can also be punished without being aware of it if they don’t check.
This is why Wunderman Thompson came up with the "XXXtra Age Check." An extra addition to the age verification that you must complete on every escort site before you can continue your visit. After indicating, as a visitor, whether you are 18 or older, you see a second pop-up, now with the question, "But even more important, is she 18 or older?" With a picture of a minor or adult girl. It's up to the visitor to correctly estimate the age and discover that it's anything but obvious.
