We are a team of experts dedicated to designing Omnichannel Shopper Experiences that drive conversions. We create creative shopper experience frameworks, memorable and engaging mechanics, amplified by technology and accelerated by WPP Open (AI).
Omnichannel is not a buzzword, neither for shoppers nor for us.
60% of 25-34 year olds surveyed for our Future Shopper 2025 study state they prefer shopping with brands that have both physical and digital points of sale, and 88% of transactions still occur in physical stores in the French market. A deep and nuanced understanding of today's, and especially tomorrow's, physical and digital retail is key to effectively connecting with shoppers.
OUR PLAYING FIELD
Brand Activation
Barilla Stand @Taste of Paris, Grand Palais
Bringing brands to life at the heart of the purchasing journey, to transform consumer engagement into a purchase.
Product launches.
Activations on specific channels.
Digital activations: e-retail, marketplace.
Event-based activations: Street marketing, pop-up stores.
Shopper & Retail Experience
Volvic x Antoine Dupont Feature
Designing omnichannel retail experiences that inspire, engage, and convert the shopper at every touchpoint.
Global, European, national shopper toolkit
Shopper campaigns
Shopper events
Shopper e-retail
Trade Strategy
Activation Vetoquinol
Identify the best distribution activation opportunities to connect brands with their audiences and accelerate growth.
Route to market
Channel strategy
Audience deepdive
Let's talk about your growth.
OUR PROPRIETARY APPROACH
We design and execute journeys where each touchpoint is maximized by a deep understanding of consumer behaviors, distribution channels, and brands. A 5-step method:
01. Identify sources of growth
We focus on understanding the dynamics of each category, the evolution of consumer behaviors, key insights, and new sales channels to identify the key signals that will drive growth.
02. Understand retailer ecosystems
Rooted in the reality on the ground in each market and category where we operate, we monitor and map retailers' communication ecosystems with proprietary tools to identify the best opportunities.
03. Develop journeys
Connection Planning, our data-driven planning tool, allows us to develop relevant journeys for each audience, identify key stages, drivers and barriers, and the structuring and foundational messaging for impactful campaigns that will stimulate growth.
04. Create experiences rooted in pop culture
For us, pop culture is not just a lever for creativity; it's a lever for growth. By connecting brands, consumers, and the retail environment to conversations, to the pulse of society, our creative experiences are memorable, engaging, and strengthen brand value while stimulating conversions. This is the power of creative commerce.
05. Execute campaigns across channels
Whether it's for toolkits or specific campaign deployment, our mastery and deep experience of channels allow us to execute our shopper experiences creatively, relevantly, and optimally, with the same attention across all digital or physical channels.
OUR ACHIEVEMENTS
They trusted us to transform their commercial ambitions into memorable shopper experiences. From mass retail to digital platforms, here's how we shape our clients' growth.
Sports Asset Activations
Major sporting events are unique opportunities for brands to create strong emotional connections with their consumers and trigger the act of purchase. From strategy to execution, we support our clients in designing and deploying shopper and retail activations that bring their sports partnerships to life.
From global events to ambassador partnerships, we transform every sports asset into a growth driver for our clients.
As an official partner of the Paris 2024 Olympic Games, we thus supported Coca-Cola in its in-store activations across 1,500 stores in France, and Danone in deploying its retail activations around the event. We also worked with Volvic to activate its partnership with Antoine Dupont, and with Guinness for the Rugby Nations Cup.
Brand Anniversaries
Major brand milestones are much more than simple celebrations. They are privileged moments to strengthen emotional ties with consumers, reassert brand values, and generate strong commercial momentum both in-store and online. From creative strategy to retail deployment, we support leading brands in designing memorable anniversary activations.
Because every anniversary is a unique opportunity to transform a brand's history into an unforgettable shopper experience.
We thus celebrated Coca-Cola's 100th anniversary in France with the "100 fois Merci" (100 times Thank You) campaign, an innovative system leveraging a Bot to create a unique conversational experience with consumers. We also supported Danone's 100th anniversary through a campaign blending heritage and modernity, and BIC's 50th anniversary with limited editions designed as true collector's items.
Innovation in service of commerce
In a constantly evolving commercial landscape, the brands that stand out are those that dare to explore new territories to create more direct, more engaging connections with their audiences. At VML Commerce, we combine platform mastery and technological expertise to unlock new growth levers for our clients.
Because to innovate means mastering today's platforms to conquer tomorrow's audiences.
We thus launched an AI-powered WhatsApp Bot for Kia, illustrating how brands can engage in a smart and direct conversational relationship with their communities. On TikTok, we opened the first TikTok Shop in France for Colgate, pioneering a new and rapidly booming social selling channel. In the realm of live shopping, we developed the first Amazon Live for L'Oréal, an initiative that illustrates the considerable potential of real-time commerce. Finally, in the world of gaming and eSports, we support Actimel as well as Charal in its partnership with Karmine Corp, connecting established brands to new generations of consumers.
They trusted us
Monitoring and Foresight
Enabling our clients to anticipate retail transformations
For brands and retailers, staying at the forefront is essential. That's why we are dedicated to identifying the latest trends, the hot topics shaping the industry today, and the disruptive innovations that will impact commerce tomorrow.
Our multidisciplinary and experienced team supports you at every step, from strategic diagnosis to operational execution, for shopper experiences that inspire and convert.
Let's talk about your growth.
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