With over 25 years of marketing and advertising expertise, Babita is CEO for VML India.

Previously, she led WPP's Ford International Market Group- across an array of international markets, including Australia, New Zealand, Thailand, India, the Middle East, and South Africa. As an Executive Director at VMLY&R Thailand, a prominent agency within the WPP family, Babita is increasingly involved beyond Ford in leveraging the agency’s strengths for growth. She won the Hershey’s business earlier this year, for Thailand, Philippines and Malaysia.

Babita’s professional journey commenced as a Management Trainee at Wunderman Thompson in India, where she dedicated her efforts from 1996 to 2022. Babita’s portfolio in WT was a mix of global and local businesses- from Pepsico, Unilever, Nestle, Kellogg’s to Godrej, Kotak Mahindra, Reliance and Aditya Birla. In addition to her role, she has had the privilege of serving as a British Chevening Scholar, sharing insights as a speaker at institutions like Harvard Business School, the Women Economic Forum in Geneva, and is a mentor for young professionals as part of WPP Stella India.

She was part of WT’s global Diversity Council in 2016.

Her unwavering passion lies in modern marketing and transformation-leveraging the nexus of consumer behavior, culture, and technology for innovative solutions that generate growth and equity. I

In addition to her role, she has had the privilege of winning the British Chevening Scholarship in 2004, for a Women and Leadership Course in the U.K..