Ben Geheb is a visionary leader at the forefront of Customer Experience (CX) transformation, dedicated to shaping the future of how brands connect with people. As the Chief Experience Officer at VML, Ben leads a global practice committed to unlocking human potential by delivering connected, human-centered experiences that drive enduring growth and business impact.

Ben partners with C-suite executives across diverse industries, translating complex challenges into actionable strategies – connecting the ‘Think with DO’. His focus is on moving organizations beyond fragmented touchpoints to orchestrated systems that deliver seamless, valuable experiences. By blending deep human imagination with cutting-edge technology and systems thinking, Ben ensures experience is the strategy, driving both stronger customer relationships and measurable business value.

He champions VML's comprehensive CX approach, encompassing CX Transformation, Digital Products & Platforms, CRM & Loyalty, and Personalization at Scale. Ben holds a Bachelor’s in Electrical Engineering from the University of Kansas, a Master’s in Electrical Engineering from Purdue University, and an MBA from Northeastern University. He is passionate about helping teams turn the idea of “customer-first” into a practical, repeatable reality that drives both stronger experiences and sustainable business value.