Ben Seinen is the Chief Executive Officer of pep and one of the company’s original seven employees. He has been instrumental in scaling the organization into an industry leader across a full spectrum of activation tactics—including incentives, sampling, sweepstakes, POP, premiums, displays, and complex digital promotions. pep’s clients include P&G, L’Oreal, Unilever, General Mills, Intel, and other influential industry leaders.

Ben’s journey at pep began as an Account Director on the P&G business. He went on to lead client teams across the U.S. and Latin America as Vice President of Client Services, and later served as Chief Operating Officer before stepping into the CEO role.

Known for his people-first leadership, Ben is passionate about building trusted, long-term client partnerships, developing high-performing and inclusive teams, and creating positive impact within the community. His commitment to equity and service is rooted in his early life in Kalamazoo, Michigan, where his family lived and worked in a shelter supporting individuals experiencing homelessness.

Outside the office, Ben enjoys traveling and making memories with his wife, Nicole, and their two children, Ava and Drew. He’s also a dedicated runner, lifelong soccer fan, and bourbon enthusiast.