Christian Bihn is Chief Strategy Officer at VML in Germany.

With over 15 years of experience, Bihn is considered a renowned strategist in the industry. His previous positions were at Omnicom subsidiary DDB as Executive Strategy Director, and before that at TBWA and Grabarz & Partner. Most recently, he was Managing Director Strategy and a member of the Executive Board at McCann in Düsseldorf since 2018. There, he has been responsible for strategic marketing consulting for Aldi for the past five years and helped build the bespoke agency that supports Aldi in its omnichannel retail strategy. Clients in his portfolio include brands such as L'Oréal, Volkswagen, eBay, Telefonica, Seat, E.ON and Nivea.

In his position at VML, he leads the strategy and consulting business and is responsible for the further expansion of this expertise area for the network agency.

His strategic experience in helping brands succeed has won him awards at the Effies and Cannes Lions.