With over 20 years of experience in technology and digital commerce, Debbie pioneer’s transformational business change and growth through people-first, technology solutions. She is responsible for identifying and delivering innovative and effective digital commerce solutions to support VML Commerce clients and their digital transformation agendas across markets. Managing a multi-skilled team of commerce and digital talent, she is creating a strong bridge between data and technology to deliver people-first experiences that drive purchase behavior across new and emerging retail channels.

Under Debbie’s leadership, VML Commerce has broken new ground with an industry-first, The Flagship, a physical, immersive space using 360 projection mapping to re-create over 140 retail environments. She has also built new eCommerce capability and proprietary products across non-owned retail, owned retail and marketplaces and has most recently launched Social Commerce+, an offering which helps deliver business growth for clients through social and commercial strategies.

A highly respected and active champion of DE&I, Debbie joined the EMpower /Yahoo Finance Ethnic Minority Role Model List and was named “Industry Shaper “in the Women in Marketing Global Awards. She is shortlisted as “Inspirational Leader” at The Ethnicity Awards. Debbie is also honored as Campaign/IPA Woman of the Future – winning the innovation/technology category in 2016.