Diane has worked in South Africa’s digital marketing industry since its inception in the 1990s. Having started at VWV, she co-founded Cambrient, South Africa’s first digital agency. There, she held dual roles of Operations and Finance Director for 10 years and led large development projects for major customers like South African Airways, South African Tourism and ABSA. Diane concluded the financial and legal aspects of Cambrient’s merger with Stonewall+ and Brandsh to form NATIVE in 2011 and set up a new finance and operations department in NATIVE, where she officially assumed the role of Chief Financial Officer. When NATIVE became VMLY&R South Africa, Diane took up the position of Joint CEO, which she held until the global merger of VMLY&R and Wunderman Thomspon to form VML, the world’s biggest creative company. Now, as COO of VML South Africa, Diane plays a key role in leading operational strategy for the business and looking after its people.