Elie Choueiry is an award-winning Creative Director with over 20 years of experience in advertising across the MENA region, including 8 years in Saudi Arabia. His expertise lies in conceptualization, ideation, art direction, and crafting film and graphic content rooted in local culture and real human insights. Elie is known for developing bold, out-of-the-box ideas that resonate with regional audiences.

Throughout his career, Elie has led campaigns for top-tier clients such as STC, Zain, Mobily, IKEA, Lexus, Toyota, SAAB Bank, Riyadh Bank, Jarir, Shell, Maaden, Coca-Cola, Al Safi, FlyNas, Domino’s Pizza, Lux, AUB, Lipton, Najjar, BankMed, SGBL, HSBC, and several governmental entities.

He manages end-to-end creative development, ensuring timely execution and delivery of campaigns that meet strategic, financial, and brand objectives. Elie is skilled in budget planning, performance measurement, and setting quality benchmarks that drive both profitability and client satisfaction.

As a team leader, he guides and mentors writers, designers, producers, and traffic personnel, ensuring that creative work remains on brief, on budget, and on schedule. He also collaborates closely with account teams to shape effective creative strategies and align on deliverables.

Elie’s work has earned him more than seven international awards, including Effies, Dubai Lynx, and L’Oeries, recognizing both creative excellence and effectiveness.