Eric Campbell

Succeeding Jon Cook, Eric Campbell, currently CEO of VML and WPP Creative in North America, will become Global CEO of VML in March 2027, while continuing as CEO of WPP Creative North America.     

Eric is known for introducing inventive ways to enable client partners to better navigate the ever-changing world of digital-driven marketing and for his fearless approach to solving business challenges and delivering results for clients. He possesses a unique combination of marketing strategy, creativity, and technology and operations experience to best apply VML's know-how to deliver solutions.  

Eric joined VML in 1999. He was pivotal in the continued evolution of VML's capabilities, playing key roles across departments and client teams while providing executive leadership to key strategic accounts across the agency.  

In 2007, Eric began serving on VML’s Executive Leadership Team as chief business officer, where he was responsible for the agency's business development practice. He was also responsible for the launch of VML Seattle in 2004 while leading the Microsoft business, and has been integral in VML's inclusion in other Team WPP operations. 

Eric has been central to expanding the agency’s footprint and unifying operations to provide a connected capability focused on serving as the leading strategic partner for the world's most forward-thinking brands.  

In his free time, Eric enjoys spending time with his family and is an avid baseball fan. He is a graduate of the University of Central Missouri and holds a Bachelor of Science in graphic arts technology management.