Ilse Goverts – van Kesteren is a passionate and highly effective Lead Business Consultant, driving impactful Digital Shelf, PXM, and PIM transformations for global clients.

With a PhD in Designing for Product Experience & Data Management, she brings a unique blend of strategic insight and practical expertise to her role, where she leads VML's global Digital Shelf Centre of Excellence and mentors a team of 7 consultants.

Ilse thrives on guiding clients, translating complex business needs into clear, actionable recommendations that consistently deliver value. Her career is marked by a track record of successfully orchestrating over 15 major PXM/Digital Shelf projects for renowned brands like Coca-Cola and Unilever, showcasing her ability to navigate intricate challenges and bring people together to achieve ambitious goals.

When not transforming digital experiences, Ilse finds joy and balance hiking in the Dutch dunes or at the beach with her family.