Jason Xenopoulos

Jason is an award-winning creative director, filmmaker, and entrepreneur whose creative ventures have spanned all areas of media from film & TV to advertising, music, and the Internet.

Jason Xenopoulos serves as CEO of VML New York and Chief Creative Officer, Global Accounts. In his dual role, Xenopoulos will be responsible for driving growth, innovation, and cultural excellence for VML's New York office, while also providing overarching creative leadership for some of the agency's largest global clients, including Ford Motor Company. 

Jason has won Grand Prix and Gold awards at the world’s most prestigious advertising festivals as well as Best Screenplay and Best Feature Film awards at international film festivals. He was ranked in the Top 25 most-awarded Chief Creative Officers globally in The Drum’s 2023 World Creative Rankings.

Over the past ten years, Jason has helped to shape the vision and direction of VML, now the world’s largest creative agency.

As the CEO of VMLY&R New York from 2018 - 2021, Jason helped to transform New York into a flagship office with over 1000 employees. As co-CCO for VMLY&R North America during the same period, he also helped to drive the agency’s creative transformation, leading the region to a Top 3 performance at Cannes Lions 2022.

Among Jason’s many entrepreneurial ventures, he co-founded NATIVE in 2010, which rapidly grew to be Africa's leading digital agency before being acquired by WPP. Under Jason’s leadership as CEO & Chief Creative Officer, NATIVE (now VML South Africa) won hundreds of awards, including being named Cannes Lions Entertainment Agency of the Year in 2017.

In addition to his creative awards, Jason was named All Africa Entrepreneur of the Year by CNBC and Entrepreneur of the Year at the ABSA Jewish Business Achiever Awards.

Jason has published numerous articles, essays, and opinion pieces including having co-authored the book, The Art of Branded Entertainment, which appeared on the Amazon Best Sellers list.

Jason regularly judges award shows including Cannes Lions, Effies, NY Festivals, Loeries, Andy’s, and Dubai Lynx (where he served as the president of the Branded Entertainment jury)

Jason is a 5th Dan Black Belt in Tae Kwon Do and the proud father of triplets.