Karina Ribeiro, a passionate and innovative leader, officially joined VML in January 2024, taking the leadership of Brazil's world's largest creative company.

With a degree in Advertising and one in Culinary Arts, she followed a successful career at Ogilvy, where she worked for almost two decades and went from intern to CMO (Chief Marketing Officer), New Business Leader, and Head of Advertising for the Latam region.

Before becoming VML's CEO, she also led global projects for WPP clients and, between 2012 and 2016, served as Managing Director of DAVID, one of the most recognized global creative powerhouses.

Karina believes in the power of empathetic leadership, creativity as a driving force for business and social transformation, and the importance of supporting causes such as gender equity to strengthen the entire communications industry.

Mother of two, Karina loves to cook with her children and husband, be in touch with nature, exercise, and learn more and more about new cultures and ways of connecting with people.